When creating a website, Search Engine Optimization (SEO) should not be an afterthought.  SEO should be planned from the beginning, so it can be integrated seamlessly into your website.

If planned correctly from the beginning, SEO can look more natural and organic, instead of awkward and stilted.

The website wouldn’t need to be ripped apart to fit the SEO.  It would require less time and effort to do, resulting in less money spent on the project.

Proper planning also means that all your page names are optimized for the website, so no need to redirect your old page names to your new page names, and avoid losing precious SEO juice in the process.

If you are thinking of getting a new website or redesigning your old website, make sure you plan for SEO from the outset.